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Campaigns, creative and the budget behind them
We cover the parts of paid advertising that usually fall between suppliers: strategy, banner production, media placement and the ongoing management of a live campaign.
Display advertising
Managed display campaigns across the placements that suit the objective: which sites and apps the ads appear in, how often each person sees them, and how spend is paced across the campaign.
Banner ad design
Static and animated banners produced to the sizes each placement requires, with a clear hierarchy of offer, product and call to action.
Promotional content creation
Ad copy and the supporting visuals a campaign needs, written for the audience it is aimed at rather than the whole market at once.
Advertising campaign planning
Objectives, audiences, placements, budget and timing agreed as one plan before anything is built or spent.
Online ad placement
Placement across Google, Facebook and Instagram, set up and checked against the plan.
Audience targeting
Who the campaign should reach, on what basis, and how broad or narrow each audience should be.
Advertising budget planning
How much is available, how it is divided between placements and audiences, and what the campaign can realistically cover at that level.
Performance monitoring & optimisation
Delivery, spend and response tracked while the campaign runs, with changes made as the numbers come in.
Display & placement
Ads that are built for the space they appear in
A display campaign lives or dies on the details: the sizes you supply, the order the message is read in, and whether the same person is seeing the same thing for the tenth time. We produce the banner set to the placements you actually use, then pace the delivery so the budget lasts the campaign rather than the first week.
Creative & content
Creative that says one thing well
Banners have a fraction of a second to land. We write to a single idea per format and keep the offer, the product and the next step in that order — then produce the variants a test needs, rather than a dozen near-identical images.
Targeting & budget
Two numbers decide most campaigns
How many people, and how much money. Get those out of balance and the campaign either runs out of budget before it has learned anything, or spends steadily on an audience that was never going to convert. We agree both before launch and check the plan against the actual numbers as the campaign runs.
Pricing on request. Campaign management is quoted in euro, either as a monthly retainer or per project, depending on the channels, the volume of creative and how much of the planning sits with us. Advertising budget is separate and is confirmed with you before any spend. Send the objective and your budget range to request a quote and we reply with a written plan and figure.
